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THE GOAL
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They had a mobile app behind a paywall that let user's manage their own recipes but they couldn't discover others.
The plan was to expand on the product creating a web experience that let's users store, share and collaborate on recipes.
The plan was to expand on the product creating a web experience that let's users store, share and collaborate on recipes.
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returning users to the app
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THE OBJECTIVE
Create web experience from app features
All features from the mobile app needed to be carried over to web.
Expand on brand style guide
The mobile app style guide was mostly native components with some colour changes, we wanted to go more custom for web.
Create explore/discover flows for users
These features would be key to retaining user engagement & drive more users to sign up.
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THE SOLUTION
Overview of brand look & feel from the new web app.
Explore page of the app where users can discover other cooks, published cookbooks and posts from the community.
Omnisearch for the app
Recipe book page where users can explore and manage their own recipes.
A published cookbook from a user of the community.
Other management features like drag and drop for reorganising your recipe book.
Recipe page with new scaling feature in the top right. This was a feature not currently on the mobile app.