Festicket (acquired by Lyte in 2022) started out as a ticketing platform for buying festival tickets. With an aim to expand into new territories worldwide, the product needed to adapt to this thinking by allowing user's to book their tickets, accommodation, travel & extras all on the one platform. This case study shows the work myself and the E-commerce product team put together for a the company's packages feature, named "Festicket Trips".
The concept for a packages feature was already live on the website but was more of a simpler/slightly disconnected UX that the team put together to make dev implementation easier for a 1st iteration. This MVP was live for a number of months before this redesign started so we were able to study heatmaps from our users + conduct some user interviews face-to-face to understand their needs.
In order to iterate quickly (and with this being pre-covid) we were able to hold a couple of kick-off meetings where we studied some of the findings we got from our data + user interviews and we were able to plan out some information architecture (image below on the left) that best used the information we had and displayed in a clean, concise way.
From there I able to start wireframing and testing with in-house colleagues/design team members where I was able to work with and refine any components we planned to use from the component library to make them work for this feature.
This is a bit of an older project now and I wish I had some of the prototypes to show here but unfortunately I can't seem to find them so below are a set of images that show static views of what is was like to scroll one of the trips.
